Published on March 25, 2024
Do You Have A Great Legacy Position?
Tracy Malloy-Curtis
Vice President
A legacy proposition is the core concept guiding marketing and strategic thought, uniting audiences and enduring over time, serving as the cohesive element for legacy messaging.
An ineffective or generic legacy proposition can lead to wasted money, confusion within your team and among supporters, and even a loss of trust and future support. Don’t let this happen!
Join us for an upcoming Webinar hosted by David Cole from FastMap and Mal Warwick Donordigital’s very own Tracy Malloy-Curtus.
“What Makes a Great Legacy Proposition?”
Wednesday, March 6, 2024 12 pm Eastern
Register Today!
Mistakes in legacy messaging can cause big problems.
Thankfully, Tracy and David are here to help you avoid them! They’ve benchmarked legacy propositions from a wide range of charities, identifying the strongest propositions and shining a spotlight on weak and ineffective messages.
You’ll learn how to craft clear, strong, compelling, and inspirational messages, and discover how your organization can participate in legacy proposition benchmarking moving forward.