At Mal Warwick Donordigital (MWD), we collaborate with nonprofit organizations and campaigns working to make the world a better, safer, and more inclusive place. Together with our clients, we shape powerful movements in support of social, economic, and environmental justice. Our fundraising strategies don’t just generate revenue—they build resilient communities, fuel change, and bring bold visions to life.
Our values are more than words on a page. They guide everything we do—from how we approach our partnerships with our remarkable clients to how we support our team members and run our business.
MWD is the only employee-owned direct response fundraising agency in the nation. That means we answer to each other—not investors—and our employee owners are invested in our shared success.
MWD is a certified Benefit Corporation, which means we’re focused on creating a positive material impact. Unlike other businesses, our purpose expands beyond maximizing the bottom line to benefiting the public good.
MWD is committed to giving back to our community. We contribute to nonprofit organizations we admire, match employee donations through our Philanthropic Fund, and provide paid time off for volunteering.
MWD was one of the first certified California Green Businesses in our area and led the way in insisting that all our print vendors use recycled paper and environmentally safe inks—a commitment we keep to this day.
MWD is committed to being an anti-racist and anti-oppression organization. We pledge to identify, dismantle and disrupt the systems of racism and oppression that exist within our agency, industry, and world.
Above all, we value enduring relationships—with our clients and the communities they serve—delivering hands-on partnership and services that serve you better.
Our best work? It’s the work we do together.
President & CEO
President & CEO
Mwosi became President and CEO in 2015. Mwosi has been a strong advocate in implementing the company’s vision of social responsibility and has worked with some of the nation’s most respected environmental, advocacy, and political organizations to build long-lasting, profitable relationships with individual donors. She was awarded the NTEN Lifetime Achievement Award in 2023.
Principal & Chief Financial Officer
Principal & Chief Financial Officer
Christina partners with account teams to provide critical financial management support for client success. Passionate about the order and precision of accounting, she views her work as a meaningful contribution to making the world a better place.
Principal & Senior Vice President
Principal & Senior Vice President
Melissa brings distinguished experience working with and for top charitable and advocacy organizations, specializing in building enduring donor relationships. She is an industry leader in direct marketing and draws personal fulfillment from advancing the success of organizations she is privileged to serve.
Vice President
Vice President
Victoria specializes in developing smart, creative strategies for large nonprofits with complex goals. She has a gift for transforming challenging data puzzles into clear, successful fundraising solutions. Known for her tenacity and dedication, Victoria has been described as someone who would “go through a brick wall” for her clients.
Vice President
Vice President
Wendy leads client accounts with a strong focus on digital strategy. Wendy is a thoughtful leader and innovator. She brings passion and compassion to her clients, helping them move their missions forward. Wendy specializes in digital messaging, peer-to-peer texting, and monthly giving.
Vice President of People & Culture
Vice President of People & Culture
Amanda leads people management with curiosity, accountability, and transparency. She crafts supportive benefits, forges strong connections among colleagues, and ensures that every employee-owner experiences a rewarding lifecycle.
Principal & Senior Vice President
Principal & Senior Vice President
Eric has led nonprofit fundraising programs for some of the nation’s most recognized organizations. Honored as the American Marketing Association’s Nonprofit Marketer of the Year, he has helped raise millions of dollars for client programs with global reach and lasting impact.
Vice President
Vice President
Tiffany is widely recognized for leading multi-channel teams and integrated strategies. She has served nonprofits across the political, humanitarian, and environmental sectors. With a passion for analytics and acquisition, Tiffany focuses on driving meaningful program growth.
Principal & Senior Vice President
Principal & Senior Vice President
Peter specializes in analytics and fundraising strategy. He thrives on collaborating with mission-driven clients, bringing innovation rooted in data to every engagement. His work helps organizations grow with clarity, purpose, and measurable impact.
Chief Operating Officer
Chief Operating Officer
Christine leads large, integrated fundraising programs and oversees daily operations at MWD, including data privacy and security. She drives systems that help teams thrive and ensure success for clients across every sector.
Account Director
Account Director
Zoe has led annual giving campaigns for some of the nation’s most respected nonprofits. She loves developing strong client relationships and is committed to ethical, creative, cutting-edge strategies, and is a self-described “deliverability nerd.”
Creative Director
Creative Director
Leigh is a creative strategist and a leading non-profit fundraiser. As Creative Director at Mal Warwick Donordigital, she merges ethical creative with strategies that deliver results. She is dedicated to mentoring the next generation of fundraisers and serving the industry through her role on the DMAW board.
Account Director
Account Director
Nick specializes in cross-channel digital strategy and rapid response campaigns. Since joining MWD in 2011, he has advanced progressive causes with innovative approaches that inspire meaningful and lasting change.
Advertising Director
Advertising Director
Jessica has extensive experience in marketing, digital advertising, and developing cross-channel strategies. She drives audience engagement and revenue growth for mission-driven organizations by creating data-driven solutions. Jessica leverages storytelling and analytics to create campaigns that are both meaningful and results oriented.
Senior Legacy Director
Senior Legacy Director
Tim is a leader in developing innovative multi-channel programs for major, mid-level, and planned giving donors. He holds a Master of Nonprofit Management from Case Western Reserve University and frequently speaks and writes on building lasting donor relationships.
Senior Director
Jabari Gray is a seasoned nonprofit leader with over 20 years of experience in fundraising, strategy, and organizational growth. Across his career, he has helped mobilize more than $40 million for programs serving diverse communities. As co-founder of POWR (Perspective Optimized for World Readiness), he works to expand opportunity and improve wellbeing through media, technology, and community partnerships.
Ex Officio
Ex Officio
Paul Hammond has been a CPA since 1975 and is a member of the California Society of Certified Public Accountants and the American Institute of Certified Public Accountants. Paul works with a wide variety of clients, including closely held businesses, startup companies, high net worth individuals, nonprofit organizations and trust attorneys and administrators. He has extensive experience in tax compliance and business consulting.
Jessica Jencek is the founding principal of Jencek Consulting. She serves as a fundraising advisor, counsel and coach for nonprofits and their executives. Her 25-year career has spanned public and private universities, academic medicine and hospitals. Jessica was a San Francisco Business Times 40 Under 40 awardee, recognizing top innovators and leaders, is a past AFP board member and volunteers for her alma mater, Cornell University.
Allison Kelly, CEO of ICA, fights economic inequality through innovative community finance. With over 20 years of experience across the nonprofit and financial sectors, she previously held leadership roles at CDC Small Business Finance and Pacific Community Ventures. Allison is a dedicated champion for underserved entrepreneurs, leveraging impact investing and strategic partnerships to help small businesses thrive.
Vice Chair
Vice Chair
Rochelle Reeder is a seasoned development leader and strategic fundraiser with a proven track record of advancing mission-driven organizations through transformational philanthropy. She has deep expertise in building high-performing development teams, cultivating institutional and individual partnerships, and securing major and multi-year investments. Currently, Rochelle is the Chief Development Officer at CHRIS 180, an organization that provides mental health services for children, youth, adults, and families across Georgia.
President & CEO
President & CEO
Mwosi became President and CEO in 2015. Mwosi has been a strong advocate in implementing the company’s vision of social responsibility and has worked with some of the nation’s most respected environmental, advocacy, and political organizations to build long-lasting, profitable relationships with individual donors. She was awarded the NTEN Lifetime Achievement Award in 2023.
Chairman
Chairman
Mal founded MWD in 1979. Author of 20 books, he pioneered new approaches to direct mail and online fundraising and, later, integrated, multi-channel fundraising, which now distinguishes MWD. Mal also led the company in adopting profit-sharing, our ESOP, and our Philanthropic Fund. A leader in the movement for socially responsible business, he organized our adoption as a Founding B Corporation and a California Benefit Corporation.
Working with MWD feels different than working with any other agency. That’s because we’re more than your consultants, we’re an extension of your team—we’re your partners in elevating your mission and your allies in building a better world.
We know your organization is unique and the difference you’re making is all your own, that’s why you’ll never see us promoting a one-size-fits-all approach across our clients.
Every strategy we develop and every appeal we craft is rooted in your data, shaped by your voice, and tailored to your goals. We’re not here to impose a formula—we’re here to build something powerful with you, from the ground up.
Because when your story drives the strategy, results follow. Isn’t that how it should be?
We don’t just believe in the multichannel approach, we’ve proven its effectiveness. The key? We focus our strategies on your audience’s journey and let the channels follow—not the other way around. Because the beauty of the omnichannel experience is in the eye of the constituent.
Across platforms and devices, MWD is finding your supporters where they are to engage them with your mission, deepen their commitment to your cause, and ultimately, help you raise more funds than ever before.
An integrated advertising strategy has the power to lift the performance across channels and generate transformative revenue. We work with ad budgets of all sizes to increase your reach and make a lasting impression.
Our ads team isn’t just up to date on the latest trends—they’re creating them in real time.
We know fundraising doesn’t happen in a vacuum. Each effort and channel work together to boost your success. That’s why MWD is focused on providing a 360-degree overview of your direct response fundraising program, analyzing the impact and effectiveness of all your fundraising channels.
How did your campaign really perform? From expanded attribution models to emerging opportunities with AI, we distill mountains of data into smart, simple, and actionable insights—and ensure you can access it 24/7, with real-time dashboards built for clarity.
MWD delivers comprehensive digital fundraising solutions tailored to nonprofits of every size. From strategy to execution, we help organizations grow their supporter base, deepen engagement, and raise more revenue through high-impact digital programs.
We manage all aspects of digital fundraising and engagement from strategic planning and campaign development to implementation, testing, and reporting—all while ensuring seamless integration across channels and tech stacks.
Whether it’s launching high-impact year-end appeals, driving critical sustainer growth, increasing organic web traffic, or optimizing your donation page, we bring bold, creative thinking and performance-driven insights to every campaign.
Tried and true doesn’t mean tired. Since 1979, MWD has delivered innovative direct mail fundraising services that build powerful donor bases and fuel transformative work.
Our direct mail team develops high-performing campaigns across the donor lifecycle—from acquisition and renewals to sustainer programs, lapsed reactivation, and leadership giving.
We offer fully managed services that include strategic planning, budgeting, creative development, production oversight, and advanced analytics that drive decisions and deliver results.
Our approach is built on what works: strategic creative, rigorous testing, smart segmentation, and actionable data insights.
Planned giving plays a vital role in sustaining long-term mission success, providing dependable funding that empowers organizations to deliver on their purpose year after year. As competition for these gifts intensifies, nonprofits must differentiate themselves with personalized, multichannel messaging that meets donors wherever they are.
MWD brings unmatched expertise to planned giving marketing, developing bold, original legacy propositions that resonate deeply and ensure every message reaches donors at the right time in every channel. By applying a nuanced understanding of donor psychology and behavior, we build sophisticated campaigns that strengthen planned giving pipelines and secure future fundraising success.
Texting is no longer just a nice-to-have. Done right, it’s a revenue booster, response driver, and engagement powerhouse. At MWD, we build annual and campaign-based texting strategies that aren’t just tacked on to an existing campaign—they’re carefully woven into your direct response program to enhance the donor experience and reinforce the messages they’re receiving online and in the mail.
Mobile fundraising is here to stay, and we’re here to help you integrate it into your program in a way that feels seamless, intentional, and scalable.
Want to extend your reach through meaningful conversations? Telemarketing creates a personal relationship with supporters and is one of the most powerful ways to invite donors to become sustainers, because it gives them the chance to ask questions, feel appreciated, and say"yes" to deeper, ongoing support.
From script writing to vendor selection, at MWD, our telemarketing strategies are designed to complement your multichannel campaigns—building connections, driving revenue, and inviting donors to take the next step in their support.
Cultivating relationships with generous donors who chose to give larger donations is an essential component of every direct response program. Yet, the potential of leadership giving is often untapped.
Here’s what we know: Every nonprofit has a mid-level and major donor giving audience, but not every nonprofit has the right strategy to identify and upgrade their donors. That’s where MWD’s decades of experience developing and branding mid-level and major donor programs can help.
At MWD, we can refine and elevate your program, from upgrading donors to crafting sophisticated stewardship efforts. We engage deeply with higher level supporters to create authentic relationships that inspire long-term giving. Our tailored, strategic approach ensures your donors hear from you in the right channels, at the right times, and fosters transformational revenue growth from this critical audience.
