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Let’s Talk Texting
Published on March 6, 2025
Let’s Talk Texting
Wendy Marinaccio Husman
Vice President
Text messaging has become one of the most powerful tools for nonprofit fundraisers. With an astounding 97% open rate and the ability to connect with donors instantly, text messaging has become the most effective way to reach your supporters.
Whether you’re launching your first campaign or refining an existing program, knowing how to use this channel effectively can make a huge difference in engagement and fundraising success.
Join Vice President Wendy Marinaccio Husman and Account Executive Luna Zeidner for an on-demand course in partnership with Nten to jumpstart your texting efforts.
✅ Discover the key elements of a successful texting program
✅ Learn how to launch your first campaign – then dig deeper to refine your efforts
✅ Understand audiences and the power of personalization
✅ Create compelling scripts that drive giving
✅ Implement an appropriate budget and develop your annual texting plan
Understanding how to leverage texting for donor engagement, advocacy, and fundraising will help take your nonprofit’s strategy to the next level. By investing in this course, you’re taking an important step toward stronger supporter relationships and greater impact. Let’s get started!