Opt in to Texting

The summer is coming to an end. And while we’ll miss the swimming pools and sprinklers, the fruity cocktails, and backyard BBQ’s, we’re transitioning to the most important time of year for fundraisers. Love it or hate it, we’re in the midst of calendar year end planning season! 

That’s why we want to pose this important question now: Are you texting your donors? If you’re shaking your head, there’s still time for you to build out an effective strategy for year end.  

Implementation isn’t as scary as it sounds 

If you haven’t incorporated text messaging into your overall strategy, don’t let it be because the thought of implementation feels overwhelming. Text messaging platforms have made it simple to send messages to your supporters, and changes in legislation and technology have also made it faster than ever before to launch these campaigns. Text messaging projects can be set up just days before they launch, and securing a platform that works for your team can be done within a few weeks.  

Mobile is (still) on the rise 

One of the greatest strengths of text messaging has always been its ability to lift performance in other channels during integrated campaigns.  

However, what we saw at the end of 2023, and have continued to see 2024, is that text messaging on its own has also become a key source of revenue. And while that revenue may not be as substantial, mobile is growing while nearly every other digital channel has remained flat or declined according to industry benchmarks.  

Don’t let the election deter you 

We recognize that this year-end coincides with a tumultuous election, which means we’ll all need to be strategic about how we engage with supporters this fall. While MWD recommends a pause on texting from November 1-10 for non-political organizations, if you skip this channel entirely because of the unpredictability of the election cycle, you could be leaving valuable gifts on the table during the most critical fundraising time.  

Since our team started focusing on this channel in 2018, the importance and effectiveness of including text messaging in year-end fundraising campaigns has continued to grow — and we expect this year to be no different.  

With a potential to generate significant revenue even with an investment of $10,000 or less, texting not only boosts results in other channels but also stands strong on its own in the current fundraising climate. Don’t miss out on this crucial opportunity as you plan your year-end strategies. 

Want to talk text messaging strategy or learn more about our services? Email [email protected].